It’s 9:30 am, on a Monday, and I’m staring across the table at the CMO of a midsize company. He’s already warned me that I’m not to talk when his CEO, who has yet to enter the room, is talking. Most important, he said, I’m to answer the CEO’s questions directly, no “hemming and hawing.”… Read more »
Posts Tagged: Google
I am a firm believer in educating clients, but I am also aware that there are often skeptical clients that can be difficult when a consultant is trying to explain the reasons behind doing one thing or another. Every once in awhile a resource will come along that I think could be helpful for agencies… Read more »
No doubt Google is a major phenomena of our time. A company that has grown tremendously since their inception and whose products range from search to mobile devices to driverless cars and just about everything in between. With a company like there, there has to be some amazing facts about their size, their employees, and their history, maybe a few you were even unaware of?
Many people are still confused over what Google+ is and how important it can be. The infographic below, by Search Engine People, breaks down the basics and tells you why it is an important social network for you and for your business. It also breaks down the demographics of those that use Google+. Search agencies,… Read more »
Is Google making search better with all their recent changes? If you ask 100 people, you’re probably going to get 100 different answers. But there is a lot — and I mean a lot — of evidence to suggest that Google’s real intention may be to increase their bottom line. Do you think it’s coincidental that… Read more »
Last week, Google, Bing and Yahoo announced collaboration on a single standard for structured markup. Yes, I’m talking about Schema.org and utilizing Microdata for “Rich Snippets.” Since then, many sites have posted about why Schema.org might be good, bad or otherwise for site owners; some balanced, some not. Personally, I think structured markup and machine-readable… Read more »