Posts Tagged: Marketing

How to Cut Marketing Costs without Compromising Quality

Reaching your target audience and getting adequate exposure is an integral part of running a successful business. Even with the best products or services, sales can be minimal without an effective marketing campaign in place. While dishing out big money for advertising may not be a problem for large businesses, it just isn’t an option… Read more »

Turning Free Coffee Into New Customers

If you know any Canadians, you know our obsession with Tim Horton’s coffee. Some people argue the coffee isn’t actually any good, but we drink it incessantly anyway. Ex-pats living abroad will have friends bring them cans of coffee when they visit, and we even set up Tim Horton’s restaurants at our army base in… Read more »