Not everyone has what it takes to rank on page one. Showing up on page one of search results is the number one request by business owners, and can also be the hardest and most time-consuming to accomplish. Think you’re up for the challenge?
Test your knowledge of SEO and what it takes to rank on page one of search results with this short quiz designed to see if you and your business is implementing the right tactics.
Note: The questions are multiple choice, but there may be more than one correct answer. Grab a pen and paper and jot down what you think is the best answer.
The answers to each questions are listed with an explanation at the bottom. Good luck!
1. What is an important ranking factor for Local Search?
A. Name, address, and phone number listed in online business directories (NAP)
B. A large billboard with the business name and hours on the storefront
C. Online reviews on sites like Yelp, Google, and Facebook
D. Answers A and C
2. Which of the following types of content will help a business rank?
C. Any type of content that contains relevant keywords
D. Affiliate content
3. What does an image need to have to be optimized for SEO?
A. Images with people in them
B. Both black and white, and color images
C. Alt tags with keywords
D. The owner of the company in each image
4. What’s one way to rank for your company name?
A. Have the company name listed throughout the website
B. Mail postcards promoting the company and who it is
C. Put the company name on the Facebook cover image
D. None of the above
5. What is the most important thing to consider when optimizing for mobile?
A. That the website loads fast on mobile – within a second or two
B. The design is responsive for mobile and tablet devices
C. Functionality and buttons work on mobile just as they do on desktop
D. All of the above
6. On average, how long does it take for a new website to rank on Google?
A. 3 to 6 months
B. As soon as the website is LIVE
C. 30 days
D. Both A and B
7. What is the best way to earn backlinks?
A. Praying to the link gods
B. Build relationships within the industry to share content with
C. Copy and paste your URL in blog comments
D. Wear a black cap
8. Where should keywords be placed on a website?
A. Title tags, headings, and Alt tags
B. In the URL structure
C. Throughout page content
D. All of the above
Hope you enjoyed the quiz and it didn’t make your knees shake too much. Compare the answers you wrote down with the ones below to see where you rank.
A big ranking factor for local businesses is their business information. Local businesses need to have NAP information listed on online directories in order for Google and search engines to populate correct business information to searchers, like hours, phone number, etc.. Online reviews can also affect a local business’ rankings and how often their clicked on with ratings being displayed in search engine results. The more reviews, especially positive reviews, the better.
In terms of SEO, any type of content that contains relevant keywords is valuable content that can help a business rank. One type of content isn’t necessarily more beneficial over the other. It comes down to producing the type of content that provides a solution to what people are searching for. Without being stuffy, keyword-rich content allows search engines to pair relevant results to searchers.
Sure, images with people in them are nice. But, if the image is broken and doesn’t display correctly, the Alt Tag saves the day! Plus, it’s a great place to throw in another keyword or two.
There’s plenty of ways a business can rank for it’s company name, but one of the simplest is to have the company name throughout the website. This means stating the company name multiple times throughout the homepage, and on the rest of the pages. You really want to get it through a search engines “head” what and who your business is so they chose your website when looking to provide relevant solutions.
Mobile optimization means your website needs to load fast on mobile, is just as functional on mobile as it is on desktop, and the design is responsive so it moves and adjusts itself based on it’s placement. Without proper mobile optimization, your business will lower it’s rankings.
A new website will start ranking as soon as it goes LIVE, but it can take a website 3 to 6 months to fully rank on Google.
Ultimately, the best way to earn links isn’t by praying to the link gods or by putting on a black cap. The easiest and most efficient way to earn links is by building relationships that allow you to share your content with relevant websites. This could be in the form of infographics, blog content, tools, case studies, reviews, resource lists, press releases, etc.
You go through all of the trouble doing keyword research, why not be efficient at where you place your keywords? A website should have keywords places all over it, but of course in a readable manner. It’s not a great user experience if every headline read like, “Why keyword, did keyword, at keyword, keyword.” It is a great user experience, and will help with rankings, if your headline reads like, “Why keyword can help you solve your keyword problem.”
How’d you do? Comment below with you “ranked” on this quiz!