All account admins will now see a new column with some really interesting data about the type of things we find on a search result. this isn’t available for users just yet). Wanted to get your feedback before we made it fully available.
We’re keeping track of which universal boxes are thrown on a search result. Currently, we’re detecting local, image, video, real-time, shopping, blog and news results. We’re also detected if rich snippets were found on results.
So … if you’re tracking 100 keywords, and 90 of them are throwing image results, you should make sure your images are optimized well. If a lot of keywords are throwing video results, start getting some video on YouTube. These are opportunities for you to more easily get page one exposure for the terms you’re tracking within AuthorityLabs.
Here … we can see that when you search for ‘nexus one’ on Google, as of yesterday, you’ll get video and news results along with your typical web results. We can also see that rich snippets existed on that page. When you search for ‘cell phone’ you get shopping and news results. When you search for ‘phone’ you get blog results, as well as rich snippets.
Here … we can see that when you search for ‘business events’ and ‘business networking events’ local packs are thrown but the domain ‘networkingphoenix.com’ wasn’t found within them.
We’re treating local packs a little different now. If we find a local pack, and we find the domain or URL you’re tracking within that local pack, we’ll report on the position of that domain or URL within the local pack.
Here … we can see that when you search for ‘tampa lawyer’ you’ll get served a local pack, and as of yesterday, you’ll find tgalaw.com at position E.
Hopefully this will give you all much more insight into what’s happening within search engines, and provide a pretty easy way to find opportunities for more traffic.