Universal Results Type Data

All account admins will now see a new column with some really interesting data about the type of things we find on a search result.  this isn’t available for users just yet). Wanted to get your feedback before we made it fully available.

We’re keeping track of which universal boxes are thrown on a search result. Currently, we’re detecting local, image, video, real-time, shopping, blog and news results.  We’re also detected if rich snippets were found on results.

So … if you’re tracking 100 keywords, and 90 of them are throwing image results, you should make sure your images are optimized well.  If a lot of keywords are throwing video results, start getting some video on YouTube.  These are opportunities for you to more easily get page one exposure for the terms you’re tracking within AuthorityLabs.

Here … we can see that when you search for ‘nexus one’ on Google, as of yesterday, you’ll get video and news results along with your typical web results.  We can also see that rich snippets existed on that page.  When you search for ‘cell phone’ you get shopping and news results.  When you search for ‘phone’ you get blog results, as well as rich snippets.

Here … we can see that when you search for ‘business events’ and ‘business networking events’ local packs are thrown but the domain ‘networkingphoenix.com’ wasn’t found within them.

We’re treating local packs a little different now.  If we find a local pack, and we find the domain or URL you’re tracking within that local pack, we’ll report on the position of that domain or URL within the local pack.

Here … we can see that when you search for ‘tampa lawyer’ you’ll get served a local pack, and as of yesterday, you’ll find tgalaw.com at position E.

Hopefully this will give you all much more insight into what’s happening within search engines, and provide a pretty easy way to find opportunities for more traffic.

About Chase Granberry

Chase Granberry Founder and CEO of AuthorityLabs. He loves building things on the Internet, skiing in the winter and his beautiful wife.

Filed under: Site News


Custom Web

This was written about a year ago. I just signed up with you and find this really interesting. Are you now showing data on these? Can you give a definition of what you perceive to be a “rich snippet?”

Also, you said that on the local packs, if you find them then you report our position within the pack or group of them?


Chase Granberry

Yep, we are showing all that. Rich snippets are like what you find on the SERPs when a Yelp results ranks. It can be anything really, from stars for reviews, to number of friends on Facebook.

We do go into the local packs and find where a domain or page ranks within them. When we do find something that matches, a corresponding red local balloon icon is shown in the “Type” column within that domain.

Phil Evans

I am having some strange results in Authority Labs and perhaps a local search result is the cause.
For 1 set of 10 related keyphrases my rank is broadly the same on google.com and google.co.uk
But for another set of keyphrases on a different topic my co.uk are all top 10 but my .com are ate lest 10 places lower and some as much as 40 lower.
But I can see the most important keyphrase in the set has a “local search result” for co.uk but not .com. Is there a way to “see” what this local result is?

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