For years search has been the focal point of online marketing. People have developed software that helps professionals optimize for search. One of the features of this software is SERP monitoring. Most software packages you have to download onto a PC, and run. This eats up CPU time and usually an entire computer because if you don’t have your rank checker running everyday you won’t have the data clients and bosses demand.
Over time software like IBP and WebPosition have become bloated, borderline unusable products for what mostly amounts to search monitoring. The technical difficulties behind a web-based SERP monitoring tool have been great enough to keep people from building a decent solution. We’ve decided to face those challenges head-on and build something that’s simple, useful and scalable.