If you talk about B2B marketing on a month-to-month basis, Google processes well over 40,000 search queries per second. This figure roughly equates to 3.5 billion searches every day, which in turn translates into 1.2 trillion Google searches per annum, throughout the world. Whoa..! That’s a lot of website traffic potential.
Moreover, approximately 78% of Americans occasionally go online to look for different services and products, and that can have huge implications for your business.
Traffic is the blood of your website and the best in business know how to get quality traffic. So, let’s take a closer look at 10 advanced techniques to boost your site traffic, with quality of course.
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Using End-User Value for Data Research
In a broad perspective, Google is a company that generates a lot of data. Therefore, in essence, they send out different types of platforms, algorithms and tools for one vital reason – to collect data from end-users.
They enhance the data, refine it and develop a more robust system – which is the search engine. What you need to do is route some of the data generated by your particular target audience and use the feedback to curate content that specifically resonates with them and is up to their standards.
AKA write content that provides an excellent user experience and you’ll notice your traffic increase drastically.
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Internal Page Deep Linking
Many marketers choose to neglect it. But you know better. What deep linking does is generate anchor texts that connect to different pages on your website. This greatly helps Google identify the relevancy of your site and the depth of your internal pages.
Most SEO campaigns focus so much on attracting web traffic that they forget about using anchor text to link to other important web pages, in turn losing the opportunity to rank those pages on the search engine!
You’d be surprised to know just how powerful older landing pages and blog posts can be in terms of attracting web traffic. However, it is smart to evaluate the average number of inbound links on your homepage before directing anchor text for deep linking.
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Integrating AdWords in On-Page SEO
Another brilliant way to jump way ahead of your competition is to focus on different keywords ideas using the search ads in their Google AdWords.
The best part is Google AdWords are generically optimized for your business rival’s primary keywords. If you curate and produce authority blogs or articles that are relevant and organically rank better for the same keyword used by your competitor, you can immediately steal the spotlight.
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Look for Broken Links on Wikipedia to Generate Credible Backlinks
Another technique blissfully neglected by a majority of experienced SEO marketers. This strategy is a highly effective way to help make plenty of relevant backlinks for your content.
Just look for dead links (source pages that users have left on a wiki page, which for some reason or the other do not work). Wherever there are statistics mentioned, there are bound to be links that open the source material, otherwise known as citations.
However, if you can produce an authentic blog post or article on the dead link itself, using authority information, you will be able to use those valuable links to generate more web traffic towards your site.
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External Site Linking to Highly Credible and Reputable Websites
This is an incredible strategy to get linked back to your website via authentic and credible domains. This strategy will also help enhance your overall Google trustworthiness level when you implement link building to different authority websites.
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Site Map Auditing
Auditing your SEO is an explicit strategy that will help get you plenty of potential customers and convert them into paying and loyal users. It isn’t as complicated as it sounds, either. What you need to do is audit or reform your website, especially when you see you aren’t getting a lot of traffic. Just take every component apart and scan for inconsistencies.
You can use tools as well that will analyze your entire site health and provide you with a full audit.
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Take a Look at Your Archive Pages
There’s no doubt you’ve written plenty of blogs posts. However, never forget to revisit all the previous blogs you have written. You can re-use them to generate dynamic results.
Although you may not be monitoring the progress of all the blogs on your site, unbeknownst to many, those blogs can still generate a little bit of organic pull.
The best way to re-use those blogs is to evaluate the best of them in terms of organic SEO traffic and connecting them with relevant keywords for your products or services. You can also run new social media ad campaigns directing traffic to those older blog posts and repurpose the content into infographics or videos.
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Linking to Blog Posts That Aren’t Ranked Very High
If your blog posts or articles are listed on the second or third pages on Google, you can power them up through quality linking, fetching them back to the first page.
This technique is known as link juice and what it does is integrate outbound links from credible websites or domains, sourcing back to your content. And because Google will recognize the authority of those websites, their authentic content and links will reflect better on your blog posts.
It basically, well, sort of tricks Google into identifying your blog posts as high quality and automatically ranks them on the first page.
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Publish a Roundup Blog Post
Interviewing a group of people to fetch data on a particular subject matter or writing a “5 or 10 or 15 best of post” is known as a roundup blog post. This is an excellent method to incorporate a multiple perspectives and information in a blog post.
Not only does it resonate with what your target audience is looking for, you also get to understand what they truly desire and how you can curate your products or services to match their standards.
Bottom Line
There is no question that writing relevant and authority content can trump a majority of other digital marketing strategies in terms of attracting attention. It helps with lead generation and ignites a good conversion rate.
But also remember that it will never be easy. Generating quality content is no child’s play, and at times you may feel frustrated enough to neglect it. But after implementing these 10 advanced techniques, you will start to see how well worth your time and effort it has really been.
