30 Digital Marketing Statistics That Will Impact Your Decisions

Cole Dunlop
March 24, 2016

Sometimes all it takes is a thoughtful statistic to persuade a client into finally updating their website, or deciding on the right content marketing strategy. Each year digital marketing continues to evolve with popularity and along with popularity comes endless updates, reviews, and additional spending. All of this and more is constantly studied to improve digital marketing efficiency for businesses and consumers. Stats help keep us all in line, and allow us to see how efficiencies can be made.

Take a look below and educate yourself and your team on these 30 digital marketing stats that every marketer should be aware of.

Content Marketing

1. Content marketing budgets have increased for B2C companies with 32% of total marketing budgets going towards content. (source)

2. Social media has become the most popular content marketing tactic reported by 90% of B2C businesses.The next most used content marketing tactics are illustrations and photos (87%), eNewsletters (83%), videos (82%) and website articles (81%). (source)

3. LinkedIn is used by 94% of B2B marketers as part of their content marketing strategy. Don’t worry, B2B marketers are using other social media networks as part of their content marketing strategy, as well: Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). (source)

4. A whopping 88% of B2B marketers include content marketing as part of their marketing strategy, but a contradicting 32% of them actually have a documented content marketing strategy. (source)

5. Video has become the highest performing content marketing tool. Two-thirds of marketers and agency executives believe that original digital video will become as important as original TV programming within the next three years. (source)

6. 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly. (source).

Search Engine Optimization

7. Google is responsible for 89.3% of all internet searches. (source)

8. More than half of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. (source)

9. Businesses that blog regularly have 97% more inbound links than companies who don’t blog. Inbound links can highly impact the success of SEO strategies. (source)

10. Search results account for 300% more traffic sent to websites than social media does. (source)

11. The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (source)

12. A fifth of small-to-midsized businesses purchased a type of Google advertising product in 2015, with 83% of those using AdWords. Here’s how the spending with Google actually broke out (source):

48% spent their budget on Google Display Ads;
27%, Google+ pages;
22% spent part of their budget on remarketing;
20% used YouTube ads;
20%, Google Display Network;
13%, click to call;
12%, contextual targeting; and
8%, mobile and sitelinks

Local Search Marketing

13. A clearly designed and educational website gives a local business 36% more credibility over websites lacking clarity. (source)

14. 88% of consumers research online reviews before make a local purchase. (source)

15. A business address and location is the most important information researched by local searchers. (source)

16. 89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily. (source)

17. Large brands are using national assets for local messaging: 86% use corporate websites for local marketing, 72% use email, and 49% rely on corporate social media feed. Fewer national brands rely on local websites (33%) or locally-focused social media feed (27%). (source).

18. Half of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (source)

19. Don’t doubt the powers of LinkedIn. The two biggest reasons professionals access content on LinkedIn is to “keep up with industry news” and “discover new ideas within the industry,” at 78% and 73%. (source)

20. Each day a million new active mobile social users are added. That’s 12 new social media users added each second (source)

21. Do you ever Tweet a complaint to a business on Twitter? You’re not alone. 78 percent of people who complain to a brand via Twitter expect an actual response from the business within an hour. (source)

22. Mobile devices are used for accessing social media by 1.925 billion users. (source)

23. The highest level of engagement for social media is on Thursday, Friday, and the weekend. (source)

24. Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (source)

25. In 2015, social media networks earned an estimated $8.3 billion from advertising. (source)

26. Promoted Tweets have shown average engagement rates of 1 to 3 percent, which is much higher than traditional banner ads. (source)

27. Many small businesses don’t realize that Facebook has been slowly increasing their ad prices. In fact, in 2014 Facebook increased their ad prices by 247%. (source)

28. Thinking of advertising on Snapchat? Snapchat’s new Sponsored Selfie Filters, which can cost up to $700,000 per day, are expected to reach 16 million viewers daily. (source)

29. This year Instagram will bring in $595 million in mobile ad revenues worldwide, and $2.81 billion by 2017. (source)

30. Facebook’s desktop ads have 8.1x higher click-through rates and mobile ads have 9.1x higher click-through rates than normal web ads. (source)

Have stats ever influenced a decision you’ve made? Comment below with your most memorable digital marketing stats.