How To Create Offline Content That Drives Online Conversions Using PR
Social media and the Digital Age have had an absolutely craterous effect (in a great way) on PR. With so many of today’s PR activities
Social media and the Digital Age have had an absolutely craterous effect (in a great way) on PR. With so many of today’s PR activities
Progressive web apps (PWAs) have been stirring the mobile experience pot ever since Google first brought the term to common usage in 2015. In a
Whenever I think of improving dwell time on pages, that classic scene from the movies plays in my head. It’s the scene where one of
Google My Business (GMB) is a tour de force when it comes to business visibility and localized SEO. Many SEO strategies and digital marketing efforts
At the root of why we perform SEO is to improve visibility through increased web traffic. Yet, in the hunt to get more web visitors,
SEO is competitive by nature. The entire purpose of it is to help businesses rank higher and gain more visibility and traffic through search engine
Only 17% of small businesses invested in search engine optimization in 2017. Yet, I’m certain that a large percentage of those remaining 83% of businesses
Before you break out the pitchforks and the torches and demand I hand over my license as a content marketer, let me clarify what I
When your business is thriving, it’s a wonderful feeling. Not only are sales up, but you’re also busier than a mosquito at a nudist colony.
Springtime brings back warmer weather, pastel colors, and baseball season. It is a time of renewal, fresh beginnings and transitions. It’s also a time for
For content creators, YouTube has long been a powerful the video platform you use when you want to get your message out to a large
When auditing and optimizing a website, the last thing you want to deal with are pages that are ranking poorly, despite best SEO practices. As
Connecting on LinkedIn is like the new business card exchange. Almost every business professional I know has a LinkedIn profile and the majority of them
Crawl budget is a bit like New Yorker cartoons or modern art. We’ve all seen it and like to pretend we understand what it is,
Keywords live in every aspect of digital marketing; websites, ads, social media, blog posts. Your keywords are an extension of your business and your brand
Creating blog posts to market your company or brand aids you in a few different ways: Establishes your company as a thought-leader and expert Lets
Content is at the heart of successful digital marketing. It comes in many different shapes, sizes and formats: blogs, videos, surveys, polls, infographics – you
SEO is gearing up to have its own ‘Year of the Mobile’ thanks to Google’s mobile-first indexing. This is the next step in Google’s dynamic
Unfortunately, many digital marketers and SEO experts miss the mark when it comes time to showcasing the effectiveness of their SEO campaigns. This disconnect is
Big data analytics has permanently altered the marketing landscape – making things a bit more complicated. The data that companies have access to today is
Once upon a time, you had a seed of an idea that grew into something more. You established a vision, set actions in motion and
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