I wrote about this in January, but I want to revisit the topic. The search industry has a lot of really talented people. Often they are scooped up by different companies and they spend the next few years really working on increasing the visibility of the company they work for. This isn’t a bad thing and it is great to love the company you work with. However, you have to take the time and make the effort to brand yourself.
Jobs don’t last forever, no matter how much we want them to. If you are seen in articles, events and conferences as only a part of a specific company then that is how you will be remembered. I am not saying that you shouldn’t represent your company, because you really should. If you work with a company and your job is to promote them then you must do it and do it well. I just don’t want you to forget that you and your name are essentially a brand.
Make sure you are marketing who you are and the skills you have as well.
If you are a writer, spread your knowledge around. If you know about PPC then write for a PPC blog and perhaps an overall search blog. But, if you also know how to speak and create awesome PowerPoints as well then write about that somewhere else. Spread your wealth of knowledge around with your name. Don’t limit yourself to a small group of industry blogs. The bigger the visibility the better.
This same strategy goes for videos, social media networks, forums, G+ communities, conferences and events. Let your diversity show and spread out beyond your niche/industry.
Be ready to answer questions on social networks and other sites. Often people get more out of conversations after articles than they do the articles themselves. Be helpful, educate others and be seen. Find ways to be seen.
This Year’s Business Cards
This year I took everything off my business card but my name and my Twitter handle. I want people to know that it is ‘me’ the person, not the business, that has the skills. The idea behind it, get to know me and my skills instead of the company I work for (which, by the way is my own).
I know that not everyone can do this because their boss may not be too happy about it, but you can have two business cards for events; I know many people that do.
You Have So Much to Offer
If you start thinking about your skills, list them all out, and then begin to think about what great advice you have to offer you can find a lot of ways to get more exposure for yourself. There is nothing wrong with beginner’s information because so many people need it!
Don’t underestimate yourself. People can learn from your skill set, so take the time to get the information out there. If you do you may be ensuring that you will always have job options in the future.