Google Knowledge Graph & Rich Snippets – AuthorityLabsLive Recap, Video, Podcast

This episode of #AuthorityLabsLive was originally streamed live on January 13 with featured guest Eric Enge of Stone Temple Consulting and hosted by Melissa Fach, produced by Michelle Stinson Ross. Below we a have a quick written recap and the video from the hangout.

The Recap

Melissa Fach: What are rich snippets and knowledge graph results in search?

Eric starts out by showing examples of the differences between knowledge graph results and featured snippet results. You will want to be sure and watch the video to see his screen shares. Both types of search results feature at the top of the page ahead of paid and organic placements. Rich snippets in particular are what the name implies, snippets of content from a single web page. The snippet has been deemed the best answer to the question posed in the search query and includes the link to the full page where the snippet of content was found. A knowledge graph result, however, tends to be information gleaned from all over the web and presented with no link to a specific page. These results seem to be more along the lines of “common knowledge” or public domain information. The example Eric shows is a result for the query, “how many quarts in a gallon.” In this case there is no one page that can say they are an authority on or owner of that specific information. The easiest way to tell them apart is to look for a link to more. If that link is to a specific page quoted in the result, then it’s a rich snippet.

Melissa Fach: If a site owner wanted to get a featured result, what would you recommend?

Eric says that there are a few simple things site owners/developers can do to earn a featured placement. First, identify a simple, straight-forward question in your market space. Then, craft an equally simple and straight-forward answer to that question. The content that you’re preparing needs to be a full answer to the question and address related issues with that particular question and answer occurring somewhere on that page in a very focused spot. That answer could be a bulleted list or a paragraph, but it needs to be very easy for both users and Google to find on the page. You also need to get that page ranking organically within the top 10 for that query. Some sort of focal authority and reasonable overall quality of the entire website need to exist. Google won’t look at a poor quality site for a rich snippet result.

Melissa Fach: Do Siri, Cortana, and Google Voice search present the same information as a desktop search?

According to the study they did at Stone Temple Consulting, a Google voice search was more likely to present a rich snippet result than a desktop search for the same query. For Bing’s Cortana on the other hand was less likely to respond with rich response than a desktop Bing search. Google was definitely king of the hill when it came to overall percentages of response with a rich result, Siri came in second, Bing third.

Michelle Stinson Ross: Please tell us about the increase in presentation of rich snippet results over the time you have been studying this.

Image provided by StoneTemple.com

Image provided by StoneTemple.com

Over the period of the study, they’ve seen a increase of about 45% in rich answer results of some kind, either a rich snippet attributed to a particular page or a general knowledge unattributed result. He says that if they ran this test again right now, they would expect to see another significant uptick in these types of rich results. Generally speaking, Google finds that the rich answers are working very well for them. For Google it is all about the success in user engagement and experience. Google’s revenue goes up whenever they get better user engagement. This is not something that is going to go away like some of the other results they’ve tested and then dropped.

Eric had a great deal of specific data and information to share about how this “super organic placement” works and how SEOs and businesses need to implement content to earn these types of search results. Be sure and check out the entire video or listen to the podcast, and share your thoughts in the comments below.

Video and Podcast

 

8 Digital Marketing Resolutions You’ll Want to Keep

It’s habit. As one year comes to an end, planning and setting goals for the next year begins. Even if you aren’t an official resolution maker, the feeling of a fresh new year can spark inspiration for improvement. As digital marketers, there is always room for improvement, especially when it comes to discovering different ways to enhance rankings, new forms of content, and tools to help enhance user experience. This new year is no different.

While lists being altered, and some resolutions already broken, the following are resolutions digital marketers will want to keep for 2016.

Make Mobile First

Improving mobile user experience should be the first and most important thing on your digital marketing resolution list. Mobile is predicted to eventually take over desktop and offers a completely different user experience, one we must adapt and market to. That’s why this year is even more important than last for developing friendlier mobile responsive websites.

When Will Mobile Local Searches Eclipse DesktopBIA/Kelsey Forecast

Increase conversions and design a better mobile experience in 2016 with these tips for mobile improvement:

  • Test the Mobile Design and Functionality: By last spring a majority of websites became mobile-friendly. This year, work on re-testing the mobile layout to see what kind of design users respond best to on mobile. Test different images, headlines, and opt-in forms to see which result in the most mobile conversions.
  • Make Sense Out of Mobile Commerce:  eMarketer predicts sales figures to reach 153.5 billion for mobile commerce in 2019. Make your mobile experience, especially commerce a priority now, so you don’t miss out on a part of that revenue later. Product images should fit inside mobile devices, without having to scroll left and right, along with the product description. The checkout process should also be simplified, without requiring too many steps.
  • Respond to Voice Search: As voice search grows, the need for mobile-specific keywords will rise, along with traffic. Start preparing content to match voice search now.

Increase Engagement

Sure, we all hope to login and see 100 new comments and 500 new shares, except I’m not referring to engagement you receive. In 2016, think of engagement differently and work on increasing the engagement between customers and fans.

Screenshot at Jan 12 19-51-52

Respond, be more timely, and react to each customer’s concerns and engagements regularly. If reviews are left, whether good or bad, respond to them and give a real face to the company. For example, leaving your name at the end of a comment not only gives customers a reference point, but also makes them feel like their voice is being heard by a real person. Avoid hiding behind a desktop in 2016 and engage more frequently as a human representing a company.

Try New Social Media Ads

There’s plenty of opportunity to succeed with social media advertising in 2016. With Instagram opening their ad placement to just about any business and Facebook releasing new ad types, 2016 is a great year to revamp your social advertising campaigns.

  • Create a New Test Budget: Design a budget specifically for testing different social media ads in 2016. Adjust the advertising budget to test multiple platforms to see if more success if received on Instagram, versus Twitter Ads, or Facebook.
  • Try New Local Ads: Do you have a storefront? Experiment with more locally-driven advertisements and define better targeting with Local Awareness advertisements on Facebook. The new Local ads have a call-to-action button to help connect your business page with a local audience and drive offline sales.
  • Use More Video: Design ads that use video instead of images. Hubspot created an infographic stating 52% of global marketing professionals claim video is the best form of content for ROI. Adding more videos to your social advertisements can help increase engagement and overall ROI.

React Based on Data

There is no need to shut down the whole marketing company over one month of low traffic. Look through all of the data, check analytics, and use tools like Authority Labs to analyze how you can improve what a brand looks like and ranks online. Without knowing website traffic, ranking details, or social media engagement stats, you don’t know exactly where improvement needs to be made against what’s working effectively. This year use data more than ever to control your next move and assist with improving the overall online brand.

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Stay Ahead of the Times

Getting all of your updates from the same source each day can cause you to miss out on new and trending topics. Subscribe to a variety of industry blogs to change up your daily news source.

Try subscribing to the following blogs to keep up to date with the newest in digital marketing:

  • Hubspot: Anything and everything digital marketing related is covered in the Hubspot blog.
  • Hootsuite: With a focus on social, Hootsuite covers a wide range of topics and includes tips for mastering social media.
  • Authority Labs: Not only do we cover trending digital marketing topics, but the Authority Labs blog has helpful tips and interviews with some of the industry’s best SEOs.
  • Content Marketing Institute: Get the latest content marketing news and tips from the Content marketing Institute.

Create More Content, Create Quality Content

In an online world full of content, it can be a competitive atmosphere to get your content seen. The more quality content created, shared, and promoted, the more likely you are to have content seen, as well as the brand.

Content Marketing Institute found 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. In 2016, define a solid content marketing strategy and stick to it. Do thorough research to not only come up with a content marketing strategy, but to define the keywords and topics your audience is looking for.

Authority Labs has a great keyword tool that even shows non-provided keywords. Being able to dig through non-provided keywords will let you place the terms your audience is actually looking for throughout content, as well as spark new topic ideas to improve search rankings for 2016.

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Don’t Be Afraid to Try New Tools

It can be a little scary trying new tools. When Basecamp made their big upgrade I was hesitant because the platform was dramatically different than what I was used to. After a few months passed, I finally gave in to the new and upgraded version. Turns out the new Basecamp saved me a tremendous amount of time with reporting on projects.

Don’t bash a new tool, or a new upgrade, until you’ve given it a chance. You’ll be surprised at how much time you could be saving and how helpful new tools can be.

Here’s a few tools to try this year:

  • Get Response: An award winning email marketing service where you can design the email, landing page, and webinar all in one place.
  • Sprout Social: Manage all of your social media accounts in one place, along with scheduling, analytics, and more.
  • ZooBurst: Want to branch out and create new content this year? Try creating a 3D Pop Up book with ZooBurst for websites and blogs.
  • Airstory: Designed to help content marketers and writers write content more effectively.
  • Authority Labs: Track website rankings in Google, Yahoo!, and Bing daily. Our automated SERP tracking saves you time and helps you respond quickly to ranking changes.

Build Solid Connections Within the Industry

The digital marketing industry is a big one. With a community as big as ours it’s important to reach out to each other, share information, and build a long lasting relationship with fellow industry peeps. When we work together we help the digital marketing world evolve even faster, so why not come together and make the cyber world and its technology advance like we’ve never seen before.

What are some of your 2016 resolutions? Comment below with your top digital marketing resolutions.

Keywords, Semantic Search, and Hummingbird – AuthorityLive Recap, Video, Podcast

This episode of the #AuthorityHoA was originally streamed live on December 16 with featured guests Jeff Coyle Chief Revenue Officer at MarketMuse, Eric Van Buskirk Founder of Clickstream, and hosted by Melissa Fach, produced by Michelle Stinson Ross. Below we a have a quick written recap and the video from the hangout.

The Recap

Melissa Fach: Explain machine learning and why this is important for business owners.

Eric Van Buskirk weighs in first by explaining that it doesn’t take a rocket scientist to figure out the business repercussions of Artificial Intelligence. As Google crawls the web and creates databases of information, they analyze that data.  From that analysis they are able to detect patterns and discern meaning and connections to other content. The programs written as search algorithms are now using the pattern recognition to sort data and results for users without direct input of human programmers.

Jeff jumps in to expand on Google’s use of data. He hints that using labels (we can assume here Schema markup) helps the machines to sort and rank your pages appropriately. Along with this, the machine learning systems are also using pattern recognition and user behavior to determine the quality and usefulness of site content. The importance is shifting from gaming a particular algorithm to creating pages and content with high user satisfaction. For business owners, the importance is now focused on the user experience. Did you provide the depth of information that the site visitor was looking for? Did you focus on just using search terms on the page, or did you create an experience that helps a potential customer make an informed decision about your product? Google’s machine learning system is going to be able to determine what is high quality, thorough information verses thin content created to bait traffic without any real goal beyond the visit.

Melissa Fach: How important is keyword query research?

For Eric the idea of keyword research has evolved beyond just what words people enter into a search bar to the semantics of language. It’s now more important than ever. Now it’s not just a particular term, but the relationships with other terms and long-tail complex phrases. Words will ALWAYS be important. We need to be more sophisticated about how we use them. The idea that keyword research is dead is ludicrous.

Jeff takes the research aspect of this even further by pointing out that for business owners, their writing resources are now even more critical. If the person available to write for a site is not a topic expert, then more time and effort will have to go into research and understanding of the business and the customer’s needs. Subject matter experts will be able to write far more fluently with all the necessary depth and semantic nuance that the more sophisticated algorithms are looking for. Keyword research becomes the foundation for demonstrating topic authority.

Melissa Fach: What impact has the hummingbird algorithm had and what recommendations do you have for site owners?

Jeff says that thanks to Hummingbird you can no longer create a stand alone page for a particular keyword without supporting related information about that topic sprinkled throughout the rest of the site. Hummingbird requires us to move beyond the obvious focus of the keyword itself to the topics, concepts, and entities related to that particular keyword. The value of a page will also degrade over time if you cannot demonstrate full comprehensive coverage of a topic. Hummingbird is also taking into account social signals, sharing behavior, and user behavior across several pages to determine how valuable any one particular page is on a topic.

Eric says that Google now has a greater degree of confidence in determining quality of content. Not just is that text a topic match, but does the text, images, video serve the user’s needs for information. That quality scoring has become a much more critical ranking factor. Once you write a high investment piece that really addresses the topic of long-tail phrases, that piece will tend to get long term traffic for the better longer terms. The other wonderful value gained from longer in-depth page content is the higher number of search terms that drive traffic to that page. Consider this, there are Wikipedia pages that rank for THOUSANDS of keywords. That means that there are thousands of possible terms that will lead a user back to that one page.

Eric and Jeff both had a great deal of information to share about tools they use and common mistakes to avoid. Be sure and check out the entire video or listen to the podcast, and share your thoughts in the comments.

Video and Podcast

Bing Now Powers AOL – The Fifth Most Popular Search Engine

In efforts to become the exclusive provider of search and search advertising services, Bing’s partnership with AOL is now in full effect, adding another top search engine to their network. Announced last June, Bing’s new 10-year deal is meant to not only strengthen the company, but help enhance their efforts of becoming the most popular search destination for first and third party devices. January 1, 2016 marked the New Year and the official launch of the partnership.

Head of AOL’s Search Business, Tim Lemmon, was among many excited about the partnership. “Partnering with Bing allows us to provide great search results and capabilities, across all screens, to our global audiences, as well as providing our brands valuable business insights and intelligence,” Lemmon said. “We’re looking forward to working together with the Bing team and bringing our audience to the Bing Network.”

What Does This Mean For Advertising?

Advertising will continue to display as normal, but with a few alterations as to who it’s coming from. Advertising with Bing will now expand your advertising network to AOL. This means your ad reach with Bing has now grown it’s demographic to AOL, 51% of Yahoo’s desktop search traffic, and all of Bing’s. This is a huge step for advertisers as close to one-third of US PC web searches happen on Bing.com and Yahoo is the top three search engine, with AOL as the fifth.

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Not only will AOL be displaying more of Bing’s ads now, but AOL is also in charge of selling display ads in Microsoft’s nine global markets, such as the US, Canada, and European countries like Italy and Spain. This change was intended to help Microsoft and Bing focus on bigger priorities.

“We are committed to advertising as a business model, including display advertising. But we want to focus on building great content and communication services and monetize them by advertising,” said Rik van der Kooi, Corporate Vice President, Advertising and Consumer Monetization for Microsoft Advertising.

Google used to own AOL and has yet to say much about the new partnership, or if renewing was ever in their original plans. Fear not, Google will still reign supreme when it comes to search and search advertising, but powering 2.51 of the top five search engines is something to be proud of. Congratulations, Bing!

How to Get Your Content Shared in 2016

Content Strategies 2016

Journalists create content to tell a story, whether it be news, entertainment or informational. Content marketers create content for a variety of reasons, such as for SEO purposes, sales copy, presentations, website content, blog posts, etc. No matter what type of content you create, or the reason why, we all want our content to be read, digested, and shared amongst others.

The idea of virality, mass sharing, has become a goal for all types of industries, and is now more achievable than ever with the right type of content. As we quickly approach 2016, now is a great time to rethink how content is created and how it can be shared among the masses.

First, What Inspires People to Share Content?

The other day I was reading a post from Buzzfeed that I originally had seen on Facebook. After reading the blog post, and relating to almost every one of their 16 points, I just had to share it with my best friend. Going back to the original post on Facebook, I tagged her name in the comments. She then liked the comment, opened the article, and shared the post on her timeline.

This type of sharing is fairly common. When something sparks within us and relates us to a memory or feeling, it inspires us to share with the people we care about. This spark is usually filled with a very specific type of emotion. These are some of the most common emotions used to achieve that spark in content marketing:

  • Humor: Posts that make you laugh and giggle deserve to be shared, whether a friend needs a pick-me-up or a colleague needs a reason to make it until 5. Creating content that reflects a sense of humor is more likely to be shared than a plain, black and white article.
  • Fear: Scare tactics are quickly shared and usually squashed by that one overly logical friend who doesn’t believe in anything that isn’t followed by scientific evidence. Nonetheless, creating a sense of fear in an audience creates a hype that is quickly followed and shared.
  • Sadness: We’ve all talked about that one Sarah McLachlan commercial for the ASCPA that makes even the toughest of hearts crack. Every time it comes on you reach for the box of tissues and possibly your wallet, too. Evoking sadness can create a conversation and action.
  • Anger: A lot of anger-inspired posts were shared in 2015. Between political debates, shootings, and repeated violence caught on film, there were several reasons to be angry and tell the whole world why on social media. Articles were shared and then shared again with consistent commentary. If your post has even the slightest reason to upset someone, write it with a soft touch and let the story speak for itself. The users will add a sense of anger naturally as they share on social media.
Content Emotion

Develop a Content Strategy

Creating content is great, but without a proper strategy you risk the content from being seen. A new content strategy for 2016 will not only help the chances of sharing, but will also create sanity and organization within the content team. These three steps are a great stepping stone for defining a strong content strategy:

  1. Plan Out Topics Ahead of Time: Do thorough research before deciding on a topic to write. Lookup trending and timely posts that relate to your keywords, as well as articles and videos posted by competitors and businesses in the same industry. If you’re having trouble finding a new topic to write about, check Quora to see what kinds of questions people are asking. Take their question and make a full post or video about it, not only answering that specific question but also including other relevant points.
  2. Create the Content: First, decide what kind of content you’re going to create: infographic, video, blog post, etc. Try to space out different types of content over time, giving the audience a variety of content to share. You can also ask experts in the field for opinions on the topic and if you can get any contributions, such as a quote.
  3. Design Creatives: Add a little something extra to your content by including something that can easily be shared, such as an infographic, bar graph, chart, etc.
  4. Be Consistent With Posting: Post every day, every other week, or once a month, just stick with the schedule and create a calendar. A content calendar is the best way to stay consistent with posting new content. Create a quarterly calendar that includes topic ideas, pitches, and due dates and share the calendar with the whole team. Not only does content affect the content team, but social and SEO teams need to be informed of when new content will be posted so they can properly react and share.
  5. Reshare Old Posts
    Don’t be afraid to give posts from last year some attention. The audience may not have been right, or even fully developed in 2014, whereas now your demographic has grown and they’re more likely to enjoy this type of post. When creating your content calendar, make sure to include older posts in-between all of the new and exciting content.

Sharing on Social Media

Speaking of sharing, what better place to gain virality than social media? With almost 18% of internet users sharing videos with their social networks more than once a week, social media has become the place to share new and exciting content. Next year will be no different, as the types of content we develop become more creative and advanced. Here’s a few ways to help increase the chance of your content being shared on social media:

    1. Write Unique Posts: When sharing new content on social media, you want to make sure the copy for each post is unique to that network. For example, sharing a blog post on LinkedIn will require more than just sharing the title. Include a few statistics or 1-2 sentences in the post that relate to each group you are a part of. This will help enhance its visibility as well as relate better to a LinkedIn audience over a Twitter audience.
    2. Facebook Advertisements: Over 80% of shares on social media happen on Facebook. Add to that percentage by boosting posts that include links to new content. This will help increase the audience reach and exposure. You can bid on engagement or reach to accomplish more “shares” and a larger audience.
    3. Pre-Schedule Posts: If every Tuesday you release a new blog post, and every Friday you release a new video, schedule social media posts with the new content ahead of time. Design a calendar in Google Excel or use a tool like Hootsuite or Sprout Social to space out what days to share what types of content and maintain consistency.
    4. Timing is Everything: Don’t share new content on every network at the same exact time each day. Certain times are better for posting on social media than others. Twitter is great for posting throughout the day, whereas Facebook is better first thing in the morning, at lunch time, and in the late evening. Research your demographic and schedule posts to publish at their most active times to increase the chances of sharing and engagement.
    5. Share Copy From the Content: Taking sentences from a new blog post and sharing it on Twitter is great for search, especially if you share answers and stats in a post.
    6. Respond to Engagement: Is your post receiving a ton of retweets or comments? Comment back to each person, customizing the comment and giving each response a personal feel. Other people are watching and waiting for your response, so reply wisely.

Rethink Your Resources

Don’t be afraid to use the resources right in front of you when trying to get content shared. Ask your coworkers, family, and friends to share content with their own networks. As long as you’re not abusing the privilege, most of the time the people closest to you would be happy to share on their social media accounts and instantly increase the content’s reach.

Another great resource to reach out to is blog directories. You can submit your new blog post to several different directories to reach a specific audience and expand it’s reach. Here’s five blog directories worth sharing with:

What are some of your tactics for getting content shared in 2016? Share your ideas in the comments below!

Top WordPress Plugins Your Website Needs to Have

Over 70 million websites use WordPress. With plenty of premade templates to choose from, unlimited customization options, and easy management, WordPress is a great platform to host websites and blogs. Plugins can enhance the WordPress experience for both developers and users, but with so many plugins out there it can be difficult to choose which ones are right for your website. The plugins below are not only highly rated, but highly recommended for improving any WordPress website.

Must-Have WordPress Plugins

These are the plugins your site can’t live without, or at least shouldn’t live without. They are some of the most imported plugins on WordPress, and for great reasons. Whether they’re meant to protect your website, enhance it’s SEO, or improve loading times, each of the following plugins deserves to be activated on your WordPress website.

    • WordPress SEO by Yoast
      Yoast isn’t just full of creative graphics. WordPress SEO by Yoast offers a one-stop-shop SEO solution for WordPress websites. This SEO plugin makes it quick and easy to customize keywords, meta descriptions, and title tags at the bottom of each post, and offers several other SEO features. WordPress SEO analyzes each page on a website to ensure every opportunity has been met. For example, the plugin checks to make sure each image is optimized, if posts are long enough for search purposes, and if subheadings are used. Reasons like this make it easy to trust most of your website’s SEO to Yoast.
    • W3 Total Cache
      Fear no more, slow loading websites. W3 Total Cache is designed to improve website speed, as well as user experience. If AT&T and Matt Cutts are using the same plugin for caching, you’re going to want to be using it, too. W3 works to reduce the download time for each aspect of a website, as well as improve how fast a page is rendered. Both of these things help improve the overall load time. Add caching, minimizing posts and 3rd party javascript and you’re in for a treat!
    • Disqus
      To most people’s surprise, this plugin is pronounced “Discuss”, not “Diskus” or “Disque”. What’s even more shocking is that this blog comment plugin has additional SEO benefits along with comment management. Disqus makes commenting easier on blog posts, while connecting commenters to a network where they can view profile information and additional threads.
    • Google XML Sitemaps
      Google’s XML Sitemap is an easy to use plugin that blueprints your website for you. These “blueprints” are created so robots can easily digest and dissect a website. Search engines use sitemaps to scan for specific items to match with search terms and decide on which pages to display. Sitemaps also notify robots each time an update is made on a website, such as a new blog post or headline change.
    • EWWW Image Optimizer
      Stock photos make for incredibly large file sizes, which makes for a slow loading website. No one likes a slow loading website, especially as they wait for a header image to load. Reduce the size of your images, without losing the quality, with EWWW Image Optimizer. The Optimizer scans and reduces each image file, leaving a smaller file size of the same quality image.
    • Google Analytics by Yoast
      Yoast did it again by creating another useful plugin for WordPress websites. Their Google Analytics plugin connects analytics tracking from Google to your website, so all data can be thoroughly tracked.

Best Opt-in Plugins

An opt-in form is a great way to collect lead data, display an offer, or create a newsletter sign up. These opt-in forms usually sit in pretty little boxes above the fold and connects a user to something specific a business has to offer. The following two plugins are great options to add an opt-in form to your WordPress website.

  • Mailchimp Newsletter Signup
    Do you use Mailchimp to send email newsletters? If so, you need to be using the Mailchimp Newsletter Signup plugin for WordPress. It connects directly to your Mailchimp account and makes it easy for people to sign up for newsletters. Each contact that fills out an opt-in form is automatically added into a pre-designated list in Mailchimp.
  • Optin Forms
    The Optin Forms plugin is most known for their attractive opt-in forms that actually make people want to opt in. No coding is required with the design of these forms, making it easy for any WordPress user to install, activate, and setup.

Best Backup Plugins

There’s nothing worse than getting hacked or an updated plugin crashing a website. Unfortunately, these things happen and can happen frequently. That’s why it’s important to have backups of backups of a website, and regularly. These are some of the best rated backup plugins available:

  • BackWPup
    Averaging 3.9 out of 5 stars, this simple to use backup plugin receives many 5-star reviews like this one from wlashack, “This plugin is doing perfectly what it is made for. Manual as well as auto backups of the whole web and database. Today I tested it “live” because my web went down for some reason. I opened last daily auto backup archive, deleted all the web content from ftp, uploaded backup copy here instead, imported database and voila – three simple steps and my web runs perfectly again.”
  • BackupBuddyThis backup plugin gives developers peace of mind as they create backups to relocate websites. Its functionality makes it easy for developers to transfer websites and do manual or automatic backups.
  • WordPress Backup for Dropbox
    If you’re a regular Dropbox user this plugin is essential. Depending upon how often you’d like backups done, WordPress Backup for Dropbox automatically conducts backups and uploads them to a designated Dropbox account. Do keep in mind that unless you have a large file size account on Dropbox, the backups can quickly fill up an account.

Best Security Plugins

Hackers are everywhere nowadays. Keep your WordPress website secure and safe with these plugins:

    • Wordfence
      With over a million downloads, Wordfence is a security plugin you can trust to protect your WordPress website. The first thing Wordfence does once activated is a thorough scan of the current site’s condition to make sure it isn’t already infected. From there, Wordfence secures the site and increase loading up to 50 times faster than before.
  • Sucuri Security
    Sucuri is known for securing all websites, not just WordPress websites. This security plugin is designed to help fix a website that’s been attacked and then protect it from happening again.
  • Brute Force Login Protection
    Do you receive email after email about an attempted login to your WordPress website? Brute Force plugin helps stop those false logins from happening and control the amount of login attempts a user has.

What are some of your favorite WordPress plugins? Comment your best plugins below!