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Looking to learn how to understand Google and your competitors better? Explore our free E-guides.

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Part I: Overview

If there’s one thing that all SEO’s can agree on, it’s that trying to understand how Google actually ranks is frustrating. Let’s break a part those frustrations.
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Part II: Unusual Suspects

To really pull back the curtain on Google ranking, let’s unveil some of their not-so-common approaches to ranking websites.
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Part I: Onsite Research

This guide will walk you through the entire process of researching a competitor from start to finish, beginning with analyzing their website.
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Part II: Business Research

After learning what we can from our competitors websites, our next step is to research their business itself. Let’s uncover their strategies…
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Part III: Social Research

We’ve looked at the competition’s site and uncovered their business info. Let’s see what people say on social about the competition…
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Part IV: Off- Site SEO Research

How a user searches is everything these days. Learn how your website stacks up when a user searches for your top keywords.
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Part V: Paid Media Research

From on and off-site SEO, we should now follow the money, check out the competition’s paid advertising campaigns, and discover their PPC strategy.
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Part VI: Using Authority Labs

The easiest way to perform ongoing competitor monitoring is to use a tool that was built for the job. A tool like AuthorityLabs…

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Part VII: Alerts & Passive Monitoring

We covered our bases by conducting a thorough round of initial research, but now it is time to discuss how to stay on top of everything…
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For more information about how you can use volume SERP data to track your keyword rankings and feature snippets at both a local and location-agnostic level, reach out to us or learn more about the Traject Data SERP API.

Use the Authority Labs Rank Tracker to always stay on top of performance of your targeted keywords as you boost your rankings and implement SEO.

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