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When we access search engines we look like a new visitor with every search we perform, so you know exactly where you rank for people who are exposed to your site for the first time through search. Unlike other rank tracking tools, we grab results in groups of 10 like a real user would see. We’re also able to specify from which locale we want search results. You will see some fluctuations in ranking data from day to day, this is normal and due to constant algorithm updates. We count universal sections as a position (i.e. photo, video, news results and/or local results) when they appear in search results.

No. If using a rank checker such as AuthorityLabs could cause a site to get penalized, people could easily get their competitors’ sites penalized by checking the rankings for those sites. We don’t send any identifiable data to the search engines, so the tracking is completely anonymous.