The ability to work with data to assist your SEO efforts has changed over the years. It used to be a serious pain in the ass. You’d spend hours and lose all of your work due to the nascent technology. You can only imaging the SEO war stories that the industry experts have to share.

Jim Christian (@jim_christian), CEO of Blush Digital called on his friend Joe Sinkwitz (@CygnusSEO), founder of Intellifluence to ‘fireside’ chat about the old days and share their SEO war stories. Garrett Sussman (@garrettsussman), Head of Content at AuthorityLabs, joined in.

SEO War Stories around Data Pulling Limitations

Among their past experiences, they discussed the various challenges of pulling their keyword data and how 1000 keywords was the ceiling on volume. 7 years ago, systems would be delayed or disrupted and made the process of SEO research near impossible.

Jim discusses his experiences with the Real Estate industry, whereas Joe addresses what he has to think about when building his company around the emergence of influencer marketing.

Eventually the conversation turns to some of the recent updates from Google on SERP featured snippets, how that’s impacting SEO, how SEO practitioners are reacting, and what that means for strategy. The current changes highlight how having an arsenal of data at your disposal can inform how the deduplication of page 1 links and featured snippets might impact click through rate.

Caution: NSFW Potty Mouth. It happens.

Come for the awesome stories, stay for the special AuthorityLabs offer, and sign up for the Advanced Search Summit in Napa, April 22nd-24th, 2020.

What do you think? Do you have any SEO war stories from 10 years ago? We’d love to hear them in the comments!